top of page

Communication Policy

The Communication Policy defines the ambition of and sets the direction for, the MC6 Foundation’s approach to communication.

 

The policy aims to ensure consistency, and credibility in our communication internally and externally by providing a set of common guidelines and principles for all communication.

Children Advocacy

Objectives

The Communication Policy defines the ambition of and sets the direction for, the MC6 Foundation’s approach to communication.

 

The policy aims to ensure consistency, and credibility in our communication internally and externally by providing a set of common guidelines and principles for all communication.

 

Principles

The below principles represent the overall values and guidelines for how the MC6 Foundation works

with communication:

 

Open and transparent

We are open and transparent about our mission and overall goal, the projects we support, the partnerships in which we engage, as well as the results and progress we achieve in our work, to ensure military children have opportunities to develop and learn critical skills, stay connected and the best representation through advocacy. We are proactive and engage in dialogues with our audiences, and stakeholders, as well as both existing and potential partners.

 

Relevant and timely

We make our communication relevant by placing the intended audience(s) at the center of our efforts and by making sure communication is integrated as a central component of all projects and partnerships from the outset. Ensuring timely communication is central to our approach as is ensuring that we communicate internally before externally.

 

Impactful

As a Veteran based, child-centric, and advocacy organization authoritative on military children’s representation and skills development, we will actively engage and influence stakeholders working with children’s advocacy, play, development, and learning through impactful communication. We will prioritize communicating results and positive impact on children over branding the MC6 Foundation as an organization alone. Knowledge of the MC6 Foundation will be generated through our work and achievements with our partners.

 

Knowledge sharing

The MC6 Foundation will actively share knowledge, insights, and tools generated through our projects and partnerships, which may benefit or be relevant for other organizations or actors working with military children, learning, and development.

 

Target audiences

We shape and plan our communication based on the audiences we are looking to reach and communicate with. The MC6 Foundation’s main audience groups are:

  • Military Children

  • Employees (also includes employees across the MC6 entities),

  • Partners, and affiliate chapters, requests for tender or similar,

  • The four audiences from our Changing The Culture Through Advocacy: parents and caregivers, teachers, and practitioners, systems (e.g. schools), and governments.

 

We also consider the media an important audience, but we especially communicate with the media to reach our other audiences.

Channels

We use a variety of channels when we communicate and engage with our audiences, including but not limited to:

  • Internal channels, incl. our intranet, community forums, athletics, teams, townhall meetings, and more,

  • Digital channels such as our website and social media,

  • Traditional press and TV media outlets,

  • Events and conferences.

 

Roles and responsibilities

  • The Chairmanship is responsible for communication on board-related matters including the appointment of new executive directors or board members, matters related to the bylaws, and overall ambition levels of the MC6 Foundation. The Chairmanship is obliged to inform the board and the Executive Director about such communication in a timely manner.

 

  • The Executive Director is overall responsible for all communication beyond board-related matters and is obliged to inform the board on any significant matters. The Executive Director can delegate responsibility for the communication to the Extended Leadership Team when relevant.

 

  • The Chief Impact Officer is responsible for communication about all MC6 Foundation initiatives, partnerships, and activities under the Systemic Impact Portfolio. The CIO can delegate responsibility for the communication to the Systemic Impact Leadership Team when relevant.

 

  • Leadership Team members can communicate about matters that fall under their area of expertise or responsibility or when mandated to do so by the ED or CIO.

 

Engaging with the media

The communication team must always be consulted prior to accepting or engaging in any media interviews in order for the opportunity to be vetted to ensure alignment with other activities and priorities, and for the team to provide support on messaging, etc.

 

Media training

It is a requirement for MC6 Foundation spokespersons to attend media training prior to engaging with the media.

 

Mandated spokespersons

The following persons are mandated to perform media interviews on behalf of the MC6 Foundation: Chairman of the Board, ED, CIO as well as Extended Leadership Team members who can cover topics relevant to their area of expertise and responsibility.

 

Selected MC6 Foundation team members may act as spokespersons if mandated by a member of the Extended Leadership Team in alignment with the communications team. Agreed spokespersons can only cover topics relevant to their own area of expertise and, as stated above, media training must have been completed.

 

Contact person(s)

Members of the public can contact the MC6 Foundation through our general email address:

info@militarychildrensixfoundation.org.

 

Members of the press can contact the general press officer listed on the website or specific media focal points listed e.g., on press releases issued by the MC6 Foundation.

bottom of page